The Good Ol' Bad Days
I found this in the archives the other day. What do you think?
It's a gentle warning and stern reminder (at the same time—marketing GOLD!) to Denver National Bank's customers that economic depression was imminent, but a sound plan of savings would solve the trouble. Sort of like, you know—"Flab is coming! Do 50 sit-ups every day!" 
Works for everybody but me, as the old saying goes ...
Anyway, sage actuaries saw 1942 looming as a year of pain. This was not based on the economy, which was doing very well as World War II production began and the Great Depression faded. The prediction was based on nine-year cycles over 150 years.
The bottom-line advice? "Money in the bank is a good safeguard," especially as depression looms. In addition, those who save help the economy for those who do not: "You not only help yourself but everybody else by being ready for it" (the coming depression, that is).
There was no depression in '42. Things were OK for years, and pretty good quite often till the 1970s .
