Cereal City, We Hardly Knew Ye
The Kellogg Company used to have tours in its plant in Battle Creek, Mich., until 1996. Two years later, the company opened Cereal City USA, an interactive museum experience and store. The visitor numbers never reached their potential, and Cereal City closed its doors last month.
Other brands have enjoyed the success that bypassed Cereal City USA. Harley Davidson® attracts avid Harley fans in three different manufacturing facilities in three states. World of Coca Cola® in Atlanta has a state-of-the-art experience for its visitors. Wells Fargo History Museums in nine locations welcome nearly half a million visitors every year—and stagecoach appearances were seen by over 28 million people last year.
So why did Cereal City sink?
Linking to non-Wells Fargo websites
Comments
I live about an hour south of where Cereal City was and visited the museum once. It lacked a lot of things that would have drawn more people, and I got the feeling it was geared more towards kids. It was somewhat small and didn't "grab" the visitors attention. I would definatly be interested in visiting one of the Wells Fargo museums to compare it, I bet it is leaps and bounds over what Cereal City was.
Posted by: Charlie | February 21, 2007 06:59 PM
well fargo is the best of the best and i get my money far and that something i really need wells fargo!!!!!!!!!!!!!!!!!!!
Posted by: Anonymous | February 22, 2007 12:39 PM
Thanks, Charlie.
It's too bad -- CCUSA shoulda been grrr-ATE!
I wonder if they never built the audience -- just waited for drop-ins.
Posted by: Charles Riggs | February 23, 2007 08:43 AM