« The Wells Fargo Wagon (Part 1) | Main | The Wells Fargo Wagon (Part 2) »

Fires and Lessons Learned

Allan

Almost four years to the week from the Cedar Fires Click here to learn about third-party website links, San Diego is again the center of a firestorm. For me personally, this one was both nearer and farther away.

Good friends have been staying with us all week, unable to move back into their heavily damaged Rancho Bernardo Click here to learn about third-party website links neighborhood. Their house has survived but all around them destruction has visited and left its cruel calling cards. If we've learned anything about the rebuilding process from the previous conflagration, it's that it will be years before those destroyed homes will be replaced. And much of what they lost is irreplaceable, no matter how many kings’ horses and men Click here to learn about third-party website links are called on to help them.

The response of the firefighters Click here to learn about third-party website links, police, and public officials has been much improved. Communication between different agencies and cities was clearly better. A reverse 911 system Click here to learn about third-party website links warned many residents that flames were headed their way, but by no means were the warnings given to everyone who needed to hear them. My friends were warned with that most intimate and American of all emergency notifications: a neighbor knocking on the door at 4 in the morning. They received no call, but managed to evacuate in a hail of embers.

The incessant finger pointing of four years ago has been largely replaced by pats on the back and kudos, and much is well-deserved. The local news agencies' Click here to learn about third-party website links shotgun approach to covering the fires and evacuations was mostly effective in getting important information to the residents of the afflicted communities, but you could miss a lot if you weren’t both internet and media savvy Click here to learn about third-party website links. Some of the best information came from residents being interviewed about what they knew. As such, it seems to me that Journalism should no longer be an elective course in our school systems. If you don’t know how to evaluate the utility of different information streams, you will likely pay a high price in ignorance and frustration — or perhaps worse.

Blogs may be good for getting some facts out, but the lessons from this fire will require a more substantial hearing. Perhaps my handlers will allow me to revisit this topic weeks from now, after the smoke clears and some clarity returns to the skies surrounding San Diego.

Post a comment

By posting content on this Blog, you expressly grant Wells Fargo (and its affiliates) the right to use or distribute the posted content in any form, worldwide, and in perpetuity. You also agree to indemnify and hold Wells Fargo harmless against all liabilities, losses, claims and expenses arising from your posting of materials on this Blog (this includes any claim that Wells Fargo's use of the content or images infringes on someone else's intellectual property rights). Comments published on this Blog do not necessarily reflect the views of nor are they endorsed by Wells Fargo. We reserve the right not to publish comments that violate our Comment Guidelines. NOTE: If you'd like a response to your comment, please use this form.




 Linking to non-Wells Fargo websites

Back to the Blog
When you click on a link marked with this icon, , you are leaving wellsfargo.com and entering a website that Wells Fargo does not control. Wells Fargo has provided these links for your convenience but does not endorse and is not responsible for the content, links, privacy policy, security policy, and information collection practices of non-Wells Fargo websites. We cannot guarantee how these third parties use web cookies or whether they place on your computer cookies that may identify you personally. We urge you to review the privacy policies of each of the linked websites you visit-before you provide them with any personally identifiable information. Click here to learn how to protect your personal information while using the internet.



wellsfargo.com | About Guided by History | Privacy Policy | Feedback | Blog Home | Blog Index

© 2006-07 Wells Fargo. All rights reserved. Member FDIC.

About This Blog

Our great history allows our archivists and historians to provide a rich online experience that bridges events in the past with an outlook on the future.
Read more...

  What is this?

Powered by
Movable Type 3.2

Online Banking Report's Best of the web award