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October 04, 2007

Colleges and credit cards

caroline

Credit card offers are everywhere when you're in college. In your mailbox, in booths on campus, in stores – you name it. But what about when your university gets involved in these credit card offers?

A recent editorial Click here to learn about third-party website links in the Des Moines Register addresses the issue of marketing credit cards to students. Two major universities in my state are providing student information to their alumni associations Click here to learn about third-party website links, who have deals with credit card companies (those credit cards with your school mascot on them, for example). In turn, the alumni association gives some of the profits from these deals back to the universities.

There's also an interesting comment that follows this editorial about how this practice is just capitalism at work, and students are free to choose whether they get a credit card.

So what do you think? Is it wrong for universities to help market credit cards to students – and to profit from student credit cards? Are they putting students in a position to build up more debt than they can handle?

Or should schools have every right to see that students get offered credit cards that can benefit their university? Are they justified in assuming college-age students should be savvy enough to understand and manage the responsibility that comes with applying for credit?

Comments

First off, full disclosure: I'm the Social Media Editor here at Wells Fargo. So y'all get my full name.
Second, this post strikes a nerve for me. I REALLY wish you guys had been around when I was a naïve, financially ignorant freshman at Vanderbilt University so many moons ago. I have vivid memories of credit card applications everywhere -- on bulletin boards in the student union, placed in bookstore bags with purchases, and stuffed into our PO boxes too.
I thought, "I'll get one! Surely I can afford to buy those things I want, right?" Sigh. Yeah, right.
And while I'm not prepared to say universities CAN’T help market cards to students, perhaps they should counter it by offering free finance workshops to their students who'd like them as well. Just a thought. I know I could've used one before I got in waaaaay over my head.
Believe me: Overcoming lousy credit history is no fun.

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