If you've read some of the comment responses here, you might have seen his name. If you've read other Wells Fargo blogs, his "editing fingerprints" are all over the posts — of course, you'd never know...he's just that good. (He also just edited that line.) More relevant, however, he's our newest guest blogger, Henrik Meng.
Henrik's been with Wells Fargo for a few years now and serves as the chief Editor for all of our blogs and other Social Media projects. After a little bit of peer pressure, he's decided to put down the red pen and pick up the notebook and pencil for a change of pace.
So without further ado, please welcome Henrik to the Wells Fargo-Wachovia Blog. His first interview is with Richard Henderson, who works with Wells Fargo's Corporate Real Estate group. (—Doug Caldwell)
Henrik Meng: Hey Richard, thanks so much for taking the time to talk with us today.
Richard Henderson: Anytime, thanks for having me!
HM: Let's start with your title, Corporate Properties Group Director. Could you break that down for us, please? What does it mean exactly?
RH: Well, it's sort of a catch-all title. The new Wells Fargo has about 110 million square feet of domestic and international real estate, and our group oversees all of the sales and office space for the company. Basically, I coordinate the physical transition of Wachovia financial centers and office buildings to Wells Fargo, in partnership with many other teams in the company. So we do things like buy and install signs, computers, furniture, paint, and other materials — all the necessary tasks to make this transition a success for our customers and bankers. And since this is one of the most visible merger changes to our customers, we're certainly trying to minimize the disruption for everyone.
HM: Some of our readers have wondered why an integration of two companies like Wells Fargo and Wachovia takes so long. Can you tell our readers what your part of the transition entails?
RH: Well, it's definitely a lengthy process, and in some cases intentionally so! It involves getting properties ready to transition — a lot of behind-the-scenes work goes on before the customer sees any changes to one of our locations. Through it all, we're being very careful and deliberate with the changes in our products and services. We really want to make sure everything's ready for a successful re-opening of Wachovia Financial Centers as Wells Fargo banking stores.
We've had lots of time to plan, which is great for my team because changing signage takes longer than you might think. The life cycle of changing store signs can be as much as five or six months from planning to execution. And there are all sorts of things to deal with during that time, like landlord approvals, permits from municipalities, local architectural review committees...and all that happens after we decide what the scope is!
HM: What do you mean by "scope"?
RH: Well, first we survey each location to see what signs are there and go through a code review to see what the city allows. Then we'll coordinate with our Brand Management team and our bankers to decide which signs to apply and what their visibility will be. For leased locations, we work with the landlord to negotiate the kinds of signs we can install, get the necessary permits, and in some areas discuss our plans with architectural review committees. Once all of that is complete and we've secured approvals, we order our new signs, take down, patch and repair the walls where the old ones were, and finally install the new signs. So as you can see, it's quite a lengthy process! And we have to do it for every store that's transitioning, since each one has its unique needs.
HM: Wow, you weren't kidding about the process.
RH: (Laughs) Not at all. Oh, and while we're completing signage tasks, we're also making many modifications to the interior of our stores. We often add desks for additional team members and incorporate many Wells Fargo brand elements. Customers may see paint color differences, new historical murals and stagecoach art. At the same time we're changing Wachovia financial centers to Wells Fargo stores, Wachovia Securities is also going through its own transition to become Wells Fargo Advisors. All 1000 locations across the country will be complete with the brand changes in early 2010....