Have you heard about Earth Hour? It's an inclusive event that lets people and businesses from around the world show support for global action on climate change. Participating is simple: All you have to do is turn off your non-essential lights for one hour, from 8:30-9:30pm (local time) on Saturday, March 27, 2010.
Take a look at the Earth Hour 2010 official video!
We are a proud supporter of Earth Hour, having backed the event since it first came to the U.S. in 2007. Last year people from thousands of cities worldwide sent a loud message as their cities went dark. This year we want to help send an even louder message with even greater participation, so we've contributed from our national environmental grant program (PDF) to help cover the cost of organizing Earth Hour nationwide.
To further support the cause, nearly all of our ATMs will display an Earth Hour message that we expect will be seen by more than eight million people! Our retail banking stores with digital video displays will feature an Earth Hour message as well.
We're also encouraging our more than 40 Wells Fargo Green Teams — groups who drive environmental education and activities within our company, and who represent thousands of fellow team members — to participate in Earth Hour.
And, through this blog post, we are asking you to join us by turning off your non-essential lights during Earth Hour. By participating, you can not only show support for action on climate change, but also help raise awareness about the connection between energy usage and climate change.
After all, it's ultimately not the 60 minutes of energy saved during the event that's important, but more the notion that, by working together and being diligent about turning off lights, unplugging electrical items and making our homes more energy efficient, each one of us can make a positive difference.