"They Eat in the Living Room"

| No Comments

Like me, Jim Davis loves TV. But Davis is ahead (I'm not really keeping track) because he loves what's on now, where I like old stuff. It gets interesting (weird, maybe?) when you consider Jim Davis's "now" is the old stuff I like, because he was a TV nut 60 years ago. So we're sorta contemporaries, Davis and me.

Sorta.

'Jim Davis — Television Fan' (Click for larger image in a new window)Davis was spotlighted in the April 1949 issue of Wells Fargo Messenger. The Messenger was the newsletter that went to team members across the footprint, which was limited to San Francisco in those days. The older version of the Messenger, which we've written about before, was distributed to Wells Fargo Express team members.

Wells Fargo & Co.'s Express was nationalized by the US government in 1918 as a wartime measure, and Wells Fargo was left with its one banking office in San Francisco. These mid-century Messengers had a lot of items about new hires and Company picnics. Reading through these timeless communiqués, it seems like Wells Fargo had a continuous photo contest — and the "seagull on the shore at sunset" won every time.

Anyhow, Davis was an interesting story because he was quite the expert on that newfangled gizmo, television. In 1949, radio was still going strong and the movies had yet to suffer television's astounding popularity in the '50s. But TV was taking off Click here to learn about third-party website links — there were about a million sets in operation and the lineup of shows was expanding. The first Emmy Awards Click here to learn about third-party website links were presented that year. And since Davis knew so much about something so cutting-edge, the Messenger took it upon itself to share his expertise with team members.

The Q&A is quite helpful. A 10-inch screen — top of the line, folks — with a magnifier attached is "hi def." And that magnifier lets you buy the TV already assembled! Why sweat?

TV's promise, fulfilled! (Click for larger image in a new window)And how 'bout those 4 hours of programming each night? (Pass the ketchup.)

But here's how new the application was. To show Davis as a TV geek, they thought it appropriate to show him holding a length of film. You know, like the movies, only in your living room. And not film.

Awesome.

Leave a comment

Please Note

By posting content on this Blog, you expressly grant Wells Fargo (and its affiliates) the right to use or distribute the posted content in any form, worldwide, and in perpetuity. You also agree to indemnify and hold Wells Fargo harmless against all liabilities, losses, claims and expenses arising from your posting of materials on this Blog (this includes any claim that Wells Fargo's use of the content or images infringes on someone else's intellectual property rights). Comments published on this Blog do not necessarily reflect the views of nor are they endorsed by Wells Fargo. We reserve the right not to publish comments that violate our Community Guidelines. NOTE: If you'd like a response to your comment, please use this form.

 
 

About This Blog

Our great history allows our archivists and historians to provide a rich online experience that bridges events in the past with an outlook on the future.
Read more...

External Link IconWhat is this?

Ask the Expert

Got a question on your mind? Ask one of our experts! Submit your question by email using the button below--we'll try our best to answer it.

Ask the expert

Archives