Guided by History is pleased to introduce a new blogger, Anna from our Corporate Archives. She comes to us with superior knowledge and experience — a real troublemaker, in short. (CR)

I have a great job. As an archivist in the Wells Fargo & Company Corporate Archives, I get to see all the cool stuff in our collection that hasn't made it out of the vault yet into a museum exhibit or marketing campaign. As a way to share some of these great photographs and objects from the archives and maybe some little-known history of Wells Fargo and our merger partners, I am excited to introduce a photo caption and label writing contest on Guided by History.

Send me a witty and clever caption for this photo (Click for larger image in a new window)Send me a witty and clever caption for this photograph by using the "comments" area in this post. For example, "Elizabeth's husband has tired of these shopping trips" or "Peter was hired because of his Sherpa training." Yours will be so much more clever, of course.

Captions must be submitted by Friday, January 15, and the winners will be featured the following week, along with the real story. Sorry, people, we cannot offer any prizes, just glory.

I look forward to hearing from you.

(Anna shares the winners here.-CR)

40 Comments

I cannot come up with a clever or witty way to say 'What picture?' Apologies abound.

Here are a few possible captions:

Why won't the history department let us display it in front of the stagecoach?

Hey, it's the 70s, everything is about "me".

Let's go to Coach, they have bigger wallets.

LIZ!... We've GOT to stop shopping like this!

"Saddled with heavy credit card debit, Joe found it hard to move around the City with his carefree friends."

"Saddled with heavy credit card debit, Joe found it hard to move around the City with his carefree friends."

In 1969 Wells Fargo purchases the rights to its own name from Amex. Of course they charge it.

Three young professionals rush down Montgomery Street to the Wells Fargo headquarters with their find, a charge card, what a marvelous new concept!

"Wow! How big is the ATM?"

"New haircut - $25.00

Skipping lunch to walk to your appointment with coworkers - $0.00

Having a GI-NORmous MasterCharge card to handle reeaalllly BIG purchases...priceless."

Luke: "Look Liz, when we come into the bank it'll be your job to explain that we're gonna be putting everything into the children's account in support of Gov. Johnson's 'clean city' bill; i'll take of the rest." ...

Liz: "Right!"

Fashion Rule #13: Carrying a big credit card makes your rear end appear smaller.

Indeed your Help can be contacted (for whatever purpose) at: xperson@submersive.net

Surprisingly, even unframed versions of the prototype credit poster failed to take off with consumers.

Slave and his Master

Man carrying woman's oversized credit card: the earliest credit cards weren't particularly convenient.

Boobie Prize! The winner got an oversized check and all i got was oversized debt!

Am I covering enough of my number? While this card is so convenient in all other ways, I can't get past this irrational fear of identity theft.

Many golf tournaments experimented with handing out giant credit cards during the 1972-73 season.

"If Steve had only understood the slippery slope had climbed the day he bought his mother a subscription to the NY Times large type edition he never would have done it."

Steve never would have bought his mother a New York Times large-type edition subscription if he had known it would come to this.

Elizabeth's shopping habit had grown so large that it needed its own handler.

"I thought carrying this was suppose to be easier than carrying cash!"

Bob knew Credit Cards were going to be really big; he just didn't know how big!

"Size does matter."

"Early prototype, just prior to the invention of the wallet."

"Why there are large purses."

Mr. Hansen felt burdened by the size of his wife's debt, but hoisted the balances dutifully.

"The official Man Purse!"

Increase your purchasing power by supersizing your Mastercharge card today!

More Bling for your buck.

Wells Fargo Now offers The Peace and Security of NEVER losing your card.

Conrad Hansen and his partners started their company out of this central city storage unit using only a cell phone and foot power to visit clients. He credits their success in large part to the use of his former wife's Wells Fargo's Mastercharge card in financing the start-up.

just like the first cell phone the first atm cards were a real hassle to carry around. luckily as time went on all nessesities became smaller.

Introducing the new product from Wells Fargo designed to curb unnecessary spending.

I don't know what it is - I just can't seem to keep track of my card! The bank said if I lose this one too that I'm on my own...

Elizabeth was always so excited to embark upon her retail 'expeditions',that she could often be heard yelling her favorite shopping rally cry: "Fix bayonets- CHAAAARGE!"

Entry:
"Who said it was more convenient to carry credit cards rather than cash?!?!"
Submitted by the lovely ladies of the Anaconda Montana Store ;-)

First on the shopping list: A bigger handbag...

Geez...I wish they'd make these cards a little smaller.."

"The debt was almost too much for one person to carry"

Keeping an eye on her credit rating was a burden on Lisa's husband.

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Recent Comments

  • Marina: Keeping an eye on her credit rating was a burden read more
  • Penny Schneider: "The debt was almost too much for one person to read more
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  • AC: First on the shopping list: A bigger handbag... read more
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