Guided by History is pleased to introduce a new blogger, Anna from our Corporate Archives. She comes to us with superior knowledge and experience — a real troublemaker, in short. (CR)
I have a great job. As an archivist in the Wells Fargo & Company Corporate Archives, I get to see all the cool stuff in our collection that hasn't made it out of the vault yet into a museum exhibit or marketing campaign. As a way to share some of these great photographs and objects from the archives and maybe some little-known history of Wells Fargo and our merger partners, I am excited to introduce a photo caption and label writing contest on Guided by History.
Send me a witty and clever caption for this photograph by using the "comments" area in this post. For example, "Elizabeth's husband has tired of these shopping trips" or "Peter was hired because of his Sherpa training." Yours will be so much more clever, of course.
Captions must be submitted by Friday, January 15, and the winners will be featured the following week, along with the real story. Sorry, people, we cannot offer any prizes, just glory.
I look forward to hearing from you.





January 6, 2010 9:37 AM | Reply
I cannot come up with a clever or witty way to say 'What picture?' Apologies abound.
January 6, 2010 12:21 PM | Reply
Here are a few possible captions:
Why won't the history department let us display it in front of the stagecoach?
Hey, it's the 70s, everything is about "me".
Let's go to Coach, they have bigger wallets.
January 6, 2010 2:10 PM | Reply
LIZ!... We've GOT to stop shopping like this!
January 6, 2010 4:41 PM | Reply
"Saddled with heavy credit card debit, Joe found it hard to move around the City with his carefree friends."
January 6, 2010 4:54 PM | Reply
"Saddled with heavy credit card debit, Joe found it hard to move around the City with his carefree friends."
January 6, 2010 4:58 PM | Reply
In 1969 Wells Fargo purchases the rights to its own name from Amex. Of course they charge it.
January 6, 2010 7:21 PM | Reply
Three young professionals rush down Montgomery Street to the Wells Fargo headquarters with their find, a charge card, what a marvelous new concept!
January 6, 2010 7:51 PM | Reply
"Wow! How big is the ATM?"
January 6, 2010 7:58 PM | Reply
"New haircut - $25.00
Skipping lunch to walk to your appointment with coworkers - $0.00
Having a GI-NORmous MasterCharge card to handle reeaalllly BIG purchases...priceless."
January 6, 2010 8:06 PM | Reply
Luke: "Look Liz, when we come into the bank it'll be your job to explain that we're gonna be putting everything into the children's account in support of Gov. Johnson's 'clean city' bill; i'll take of the rest." ...
Liz: "Right!"
January 6, 2010 8:10 PM | Reply
Fashion Rule #13: Carrying a big credit card makes your rear end appear smaller.
January 6, 2010 8:20 PM | Reply
Indeed your Help can be contacted (for whatever purpose) at: xperson@submersive.net
January 6, 2010 9:08 PM | Reply
Surprisingly, even unframed versions of the prototype credit poster failed to take off with consumers.
January 7, 2010 8:54 AM | Reply
Slave and his Master
January 7, 2010 9:12 AM | Reply
Man carrying woman's oversized credit card: the earliest credit cards weren't particularly convenient.
Boobie Prize! The winner got an oversized check and all i got was oversized debt!
January 7, 2010 9:22 AM | Reply
Am I covering enough of my number? While this card is so convenient in all other ways, I can't get past this irrational fear of identity theft.
January 7, 2010 9:32 AM | Reply
Many golf tournaments experimented with handing out giant credit cards during the 1972-73 season.
January 7, 2010 10:32 AM | Reply
"If Steve had only understood the slippery slope had climbed the day he bought his mother a subscription to the NY Times large type edition he never would have done it."
January 7, 2010 10:33 AM | Reply
Steve never would have bought his mother a New York Times large-type edition subscription if he had known it would come to this.
January 7, 2010 1:12 PM | Reply
Elizabeth's shopping habit had grown so large that it needed its own handler.
January 7, 2010 11:39 PM | Reply
"I thought carrying this was suppose to be easier than carrying cash!"
January 8, 2010 10:51 AM | Reply
Bob knew Credit Cards were going to be really big; he just didn't know how big!
January 8, 2010 11:41 AM | Reply
"Size does matter."
January 8, 2010 11:43 AM | Reply
"Early prototype, just prior to the invention of the wallet."
January 8, 2010 11:51 AM | Reply
"Why there are large purses."
January 8, 2010 2:23 PM | Reply
Mr. Hansen felt burdened by the size of his wife's debt, but hoisted the balances dutifully.
January 8, 2010 2:48 PM | Reply
"The official Man Purse!"
January 8, 2010 2:52 PM | Reply
Increase your purchasing power by supersizing your Mastercharge card today!
January 8, 2010 2:55 PM | Reply
More Bling for your buck.
January 8, 2010 3:03 PM | Reply
Wells Fargo Now offers The Peace and Security of NEVER losing your card.
January 8, 2010 6:01 PM | Reply
Conrad Hansen and his partners started their company out of this central city storage unit using only a cell phone and foot power to visit clients. He credits their success in large part to the use of his former wife's Wells Fargo's Mastercharge card in financing the start-up.
January 11, 2010 9:31 AM | Reply
just like the first cell phone the first atm cards were a real hassle to carry around. luckily as time went on all nessesities became smaller.
January 12, 2010 9:31 AM | Reply
Introducing the new product from Wells Fargo designed to curb unnecessary spending.
January 12, 2010 2:51 PM | Reply
I don't know what it is - I just can't seem to keep track of my card! The bank said if I lose this one too that I'm on my own...
January 13, 2010 5:41 PM | Reply
Elizabeth was always so excited to embark upon her retail 'expeditions',that she could often be heard yelling her favorite shopping rally cry: "Fix bayonets- CHAAAARGE!"
January 14, 2010 1:01 PM | Reply
Entry:
"Who said it was more convenient to carry credit cards rather than cash?!?!"
Submitted by the lovely ladies of the Anaconda Montana Store ;-)
January 15, 2010 9:28 AM | Reply
First on the shopping list: A bigger handbag...
January 15, 2010 12:43 PM | Reply
Geez...I wish they'd make these cards a little smaller.."
January 15, 2010 1:14 PM | Reply
"The debt was almost too much for one person to carry"
January 20, 2010 3:12 PM | Reply
Keeping an eye on her credit rating was a burden on Lisa's husband.