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Like me, Jim Davis loves TV. But Davis is ahead (I'm not really keeping track) because he loves what's on now, where I like old stuff. It gets interesting (weird, maybe?) when you consider Jim Davis's "now" is the old stuff I like, because he was a TV nut 60 years ago. So we're sorta contemporaries, Davis and me.

Sorta.

'Jim Davis — Television Fan' (Click for larger image in a new window)Davis was spotlighted in the April 1949 issue of Wells Fargo Messenger. The Messenger was the newsletter that went to team members across the footprint, which was limited to San Francisco in those days. The older version of the Messenger, which we've written about before, was distributed to Wells Fargo Express team members.

Wells Fargo & Co.'s Express was nationalized by the US government in 1918 as a wartime measure, and Wells Fargo was left with its one banking office in San Francisco. These mid-century Messengers had a lot of items about new hires and Company picnics. Reading through these timeless communiqués, it seems like Wells Fargo had a continuous photo contest — and the "seagull on the shore at sunset" won every time.

Anyhow, Davis was an interesting story because he was quite the expert on that newfangled gizmo, television. In 1949, radio was still going strong and the movies had yet to suffer television's astounding popularity in the '50s. But TV was taking off Click here to learn about third-party website links — there were about a million sets in operation and the lineup of shows was expanding. The first Emmy Awards Click here to learn about third-party website links were presented that year. And since Davis knew so much about something so cutting-edge, the Messenger took it upon itself to share his expertise with team members.

The Q&A is quite helpful. A 10-inch screen — top of the line, folks — with a magnifier attached is "hi def." And that magnifier lets you buy the TV already assembled! Why sweat?

TV's promise, fulfilled! (Click for larger image in a new window)And how 'bout those 4 hours of programming each night? (Pass the ketchup.)

But here's how new the application was. To show Davis as a TV geek, they thought it appropriate to show him holding a length of film. You know, like the movies, only in your living room. And not film.

Awesome.

Nothing is as heartwarming as a funny-looking dog. You just know he's your best friend EVER.

Second on the heartwarming list has to be a funny-looking building — it simply HAS to be a good place if it looks that bad.

Eureka, California A-Frame (Click for larger image in a new window)Of course, sometimes a structure looks bad because of the architectural sensibility of the time. Victorian buildings, for instance, are the absolute definition of "WAY too much of everything!" Click here to learn about third-party website links Or mid-twentieth blocks Click here to learn about third-party website links that eschewed anything that might suggest humans were inside.

Then there's Kennedy-era Click here to learn about third-party website links cool. Like the A-Frame Wells Fargo branch built in the early 60s in Eureka, California. The idea was, I think, to suggest Mountains and skiing and a Winter Olympics vibeClick here to learn about third-party website links That's just my opinion, of course, but I'm generally right about things like this that don't matter.

In 1944, Wells Fargo plopped a trailer at the U.S. Naval Air Station  Click here to learn about third-party website links in Alameda, California, to provide quick financial services for service people and employees at the base. The trailer was there till the mid-60s, before Wells Fargo consolidated the several branches there into new buildings.

Placerville, California double-wide on the Fairgrounds (Click for larger image in a new window)In 1960, American Trust Company and Wells Fargo merged. The combined company had an office aboard the cruise ship SS MontereyClick here to learn about third-party website links The sign detailing Fiji currency suggests to me that the biggest business at the window was currency exchange. Whatever the case, it was a nice assignment, I'll betcha.

A few years later, a new Wells Fargo branch was being built in Placerville, California. The Company set up temporary quarters in a double-wide trailer on the FairgroundsClick here to learn about third-party website links There is a reason this is funny to me. Now I know temporary quarters in trailers are not unusual in any business, and the fairgrounds are a large space with limited use. It was a smart decision. It's just that when you see the photo, it looks like "a double-wide on a fairgrounds."

All the comedy you expect from that phrase happens. Sorry.

The Stanley Cup Playoffs begin Wednesday in the National Hockey LeagueClick here to learn about third-party website links Guided By History happily gives a stamp of approval!

Whether or not you're a hockey fan, you should take a look at the sport. Hockey is cool and has all the elements you love. There's the video game element, for starters: Teams race back and forth trying to put a small projectile Click here to learn about third-party website links in a cage Click here to learn about third-party website links using cudgelsClick here to learn about third-party website links The cage is protected Click here to learn about third-party website links by a Cerberus-like figureClick here to learn about third-party website links

Wells Fargo on ice (Click for larger image in a new window)Hockey has the basketball element: Graceful, speedy strategy and playmaking — even speedier, though. But it's without all the silly officiating, where the whistle interrupts everything all night long. Hockey has the football element: Shoulder pads and helmets, big guys plowing into each other Click here to learn about third-party website links — even slamming each other into a wall! But it's a smaller field of play, and hockey players exercise all this skill and hard contact while on ice skatesClick here to learn about third-party website links

Pretty macho.

Hockey also has a baseball-like history Click here to learn about third-party website links, with great games and legendary players and a Hall of Fame Click here to learn about third-party website links and dynasties Click here to learn about third-party website links and everything. To cap it all, the Stanley Cup Click here to learn about third-party website links quest is a total saga every year. The winning team overcomes every possible obstacle — only the very best can survive to claim the Stanley Cup.

I say all this not because I'm a fan — I'm a fan because of all of this, which made me a fan. Hockey is cool. Chuck sez check it out!

The baseball season has begun Click here to learn about third-party website links and I thought I'd look around for a story on it.

Our Archives have some vintage pix of Wells Fargo teams from earlier days. Way back when, baseball teams were very local. There were town teams, school teams, ethnic teams, company teams and pro teams. Good players moved from team to team and game to game, playing for one team in the morning, another in the afternoon. This tradition still survives, just in a different shape. You'll find school teams, of course, and the Minors Click here to learn about third-party website links are still doing a good business. Local clubs field teams.

The Wells Fargo Nine (Click for larger mage in a new window)"Semi pro" Click here to learn about third-party website links teams were usually sponsored by a local company and competed against others in the area. The best would compete at the end of the year in the National Baseball Congress World Series Click here to learn about third-party website links, which is still around. That sort of semi-pro ball largely disappeared in the last 30 years, but many Big League players made their mark in this local tradition. Wells Fargo had teams, sponsored by local offices, and often took local championships. Sometimes, teams would form just to play each other for pride. Winners got their pictures in the Wells Fargo Messenger.

As I looked up all of this on the web, I chanced across the story of Mickey Lolich Click here to learn about third-party website links, a pretty good pitcher for the Detroit Tigers Click here to learn about third-party website links in the 1960s and 70s. While best known for his three wins in the 1968 World Series Click here to learn about third-party website links, Lolich pitched every four days for years, often throwing a complete game. He struck out 2,832 — third all-time among lefties.

Lolich Click here to learn about third-party website links was a workhorse on the field, but was beloved for his, well, regular guy shape — he looked like your dad out there. He owned a donut shop in the Motor City and retired from baseball to run it. Naturally right-handed, Lolich had injured his right shoulder as a kid (a tricycle accident!) and became a left-handed thrower as a result.

Hooks Dauss (Click for larger image in a new window)Mickey Lolich is not remembered well enough . His amazing 1971 season was Cy Young Award-worthy, except for the phenomenal year turned in by Vida Blue Click here to learn about third-party website links, who took all the big awards that year. Lolich was almost as effective the next year for the division-winning Tigers, but Gaylord Perry Click here to learn about third-party website links was just a little better and won the award. Lolich will have to console himself with several Tigers pitching records, and the eternal devotion of Tigers fans.

Funny thing is, Lolich's numbers eclipsed another pretty good pitcher for the Tigers: a guy named Hooks DaussClick here to learn about third-party website links Hooks pitched during the Ty Cobb Click here to learn about third-party website links years in Detroit, likely why we've never really heard of him. He won over 200 games, pitched a lot of innings, and is 30th all-time for hit batsmen. (FYI, you gotta be a good pitcher to plunk a hitter.)

Hooks Dauss and Mickey Lolich were really good ballplayers, but too few people remember. So I'm doing my part to campaign for them.

There's your baseball piece for the spring, folks.

Guided By History is pleased to welcome the first blog entry by Sue Choate, Wachovia's Archivist in Winston-Salem, North Carolina. Sue has organized Wachovia's archives for 20 years. She is a reader, a skier and a grandmother of 5. As Wells Fargo and Wachovia become one Company over time, it's great to share the great histories both banks proudly maintain. (CR)

Wachovia’s Ladies Room (Click for larger image in a new window)Football is not a sport I find interestingClick here to learn about third-party website links I do, however, enjoy the advertisements Click here to learn about third-party website links during the Super BowlClick here to learn about third-party website links The best are obviously the result of savvy marketing firms and perceptive companies.

For the first time, Proctor & Gamble Click here to learn about third-party website links ran spots for Click here to learn about third-party website links its Tide brand during the Super Bowl, as did Victoria's Secret and Sunsilk hair careClick here to learn about third-party website links These ads were clearly targeting female football fans. Identifying and targeting consumers who are likely to purchase, or influence the purchase of, certain products is smart business.

It occurred to me recently, when my seven-year-old grandson was extolling the appeal of a chocolate and peanut butter-flavored cereal  Click here to learn about third-party website links, that its manufacturer knows exactly when to advertise. I asked if he had ever eaten this cereal — he hadn't, but had heard about it on TV.

Seems that Saturday mornings guarantee a captive audience for cereal advertisers.

That makes me consider just how ingenious Wachovia was way back around the turn of the century when it identified and targeted its services to a specific group of customers. This information didn't come by way of telephone polls or marketing research surveys. Wachovia's then-all-male management, however, was well aware that taking care of financial affairs was not the sole responsibility of men, so the bank decided to devote a specific room in which ladies could do their banking.

Wachovia’s Ladies Department (Click for larger image in a new window)It wasn't an elaborate setup. A velvet curtain was hung in the doorway of the bank lobby to partition off a small area, and a sign was hung that read, "Ladies Room." In this genteel atmosphere, women could take care of their banking business without having to step around brass spittoons in the lobby for men to dispose of their chewing tobacco. Here they could also write business letters, or simply relax. I wonder how many took advantage of a trip to the bank to delay the laundry chores or supper preparations that awaited them at home?

It's gratifying to know that identifying and meeting customers' needs will remain the goal of the merged Wachovia-Wells Fargo. It is certainly a tradition with the two companies — that "Ladies Room" proves it!

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