Last month, we announced that Wachovia Securities was officially renamed Wells Fargo Advisors. And late last week, the online brokerage platform was rebranded with the Wells Fargo Advisors logo and colors throughout the site.
The change in the overall look — from the Wachovia Securities logo and decidedly blue color scheme to the Wells Fargo Advisors design of brown and gold (along with a stagecoach sighting) — truly creates the feel of a new relationship. As a Wachovia Securities customer, I have to admit that it was kind of exciting when I logged in and experienced the new look for the first time.
Of course, even though online brokerage platform and the public websites have been branded as Wells Fargo Advisors, it will still be a few months before all web pages, e-mail notifications and marketing materials reflect the Wells Fargo Advisors brand.
Stay tuned.
I like the look of the site. I've always wondered why there are two sites that look different (one at www.wachoviasec.com and one at www.wellsfargosecurities.com). Also, now that look has changed, is there a plan to change the brokerage platform itself?
Lovely. I still think that integration should have been quick, easy, and painless (as opposed to gradual.) My idea is simple: starting with wachovia.com, all logos and color scheme are converted to Wells Fargo. From there, statements and any future publications are printed under "Wells Fargo." After that, check routing numbers and designs are converted to that of Wells Fargo. Last, but not least, signage is converted (which will, of course, take more time than anything else). At some point, all account information needs to be transferred to Wells Fargo.
For the record, I am an employee with Wachovia.
MODERATOR'S NOTE: The views expressed herein are those of the blogger alone and do not constitute an official position taken by Wells Fargo or Wachovia. Please see About This Blog for more information.
Correspondence from Wachovia is much more organized and easy-to-understand when opening a new account or changing service. Everything comes in a large envelope with an instruction sheet. Wells Fargo is a mess--everyhting shoved in an envelope, or order or instructions--just a standard letter and a whole buch of sale brochures. Keep the Wachovia system in the combined company!
it is so sad to see the wachovia name go...
I'm a Wachovia customer, and I will be sad to see the name and colors change to Wells Fargo...
I know this will fall on deaf ears, but I personally would like the new company to combine the names into something like: WellsFargoWachovia and then everyone could call it WFW...
Eh, just a thought...
I think that is really cool.
@Chris (June 15, 2009 7:34 AM) Great idea!
When are you guys coming to Oklahoma?!
The Wachovia name is damaged. Wachovia management ran the name and the business into the ground. The Wachovia Securites name was associated with fines by FINRA. It is time for the Wachovia name to go away. Sad for a brand associated with such a long history, but that is what happens when the brand is mismanaged.
Is Wells Fargo Investments LLC going to be merged into Wells Fargo Advisors? Meaning, will customers of Wells Fargo Investments prior to the merger be transferred to Wells Fargo Advisors? Or the other way around?
@Anonymous, in response to you post on June 20, we anticipate that when the back-office technology conversion takes place on Labor Day Weekend 2010, and the financial advisors from legacy Wells Fargo and legacy Wachovia Securities begin operating on the same platform, all brokerage clients will be working with advisors from the same brand, Wells Fargo Advisors. Hope that helps.
Doug C., Wells Fargo Social Media Team
Please forward comments to MIS personnel.
I hope that WF MIS personnel will consider my long standing request to Wachovia, so that I can go to paperless statements and eliminate almost 100 pages of statements and the related cost, being mailed to me each month.
Simple Request - Somewhere on the Statement Summary Page or on the Asset Allocation page print an analysis of the Fixed Income Securities. The detail information is available in both reports, but not shown by type of fixed income caption in a summary.
What should I have to check every page of a statement to find out what consitutes 67% of my portfolios.
Thank you,
John Serafini