There has been a lot of talk on this blog about timing and names changes. Some folks think Wells Fargo should do name-change conversion faster — others favor a more gradual, deliberate approach.
No matter what your viewpoint, one major business group of our combined company has (as you know) already taken on its new moniker: Wachovia Securities officially became Wells Fargo Advisors on May 1.
Other recent blog posts have addressed the name change and goals of Wells Fargo Advisors, but I thought I'd share a little bit about the history of this group, based in St. Louis, and who are now representing Wells Fargo there — and around the nation — as Wells Fargo Advisors.
First of all, why St. Louis? Because in 1887, a prominent St. Louis businessman and banker named Albert Gallatin Edwards launched a new brokerage business there. The fact that Edwards embarked on creating a new firm at age 75 is remarkable in itself, but in reality, the founding of A.G. Edwards & Sons was merely a capstone in his outstanding career .
Born in Kentucky in 1812 and named with great foresight after a Secretary of the Treasury
, Edwards grew up in Illinois, where his father Ninian
served as governor and U.S. Senator. Young Albert G. Edwards graduated from West Point, and while stationed near St. Louis, met and married Louise Cabanne, daughter of a prominent St. Louis family. Soon afterward A.G. resigned his military commission to enter the wholesale business in St. Louis.
Edwards' business acumen and family connections in Missouri and Illinois helped him succeed. In Illinois, Edwards' brother, Ninian W.,
became brother-in-law to a young ambitious lawyer named Abraham Lincoln, and Ninian's home in Springfield hosted the wedding of Lincoln and Mary Todd (sister of Ninian Edwards' wife Elizabeth
) in 1842.
The family connection to Lincoln, in part, prompted A.G. Edwards to fight for the Union cause in Missouri. As a reward, President Lincoln named A.G. Edwards Assistant Secretary of the Treasury in April, 1865, just six days before his assassination.
Edwards parlayed his Treasury and banking experience into instant credibility for his new St. Louis stock, bond and investment brokerage business, which became the first St. Louis broker to handle transactions on the New York Stock Exchange. A.G. Edwards & Sons — the sons being Benjamin Franklin Edwards, George Lane Edwards, and Albert Ninian Edwards — earned its customers' trust through conservative management, avoiding market failures in the volatile 1890s.
A.G. died in 1892, but his descendants ran the firm for the next century.
The A.G. Edwards firm bought a seat on the NYSE in 1898, and although it also opened an office on Wall Street, the management of A.G. Edwards remained firmly rooted in St. Louis and characteristic Midwestern values. A focus on individual customers and managerial and philosophical distance from Wall Street helped A.G. Edwards emerge from the great stock market crash of 1929 with relatively few losses. And after World War II, the company brought a new determination to make brokerage services directly available to individual investors through a series of branch offices.
Now, as Wells Fargo Advisors, the customer-centric values cultivated over generations bring new opportunities to join together and fulfill Wells Fargo's own long-standing visions and values: Satisfy all of our customers' financial needs and help them succeed financially.