When the Wachovia Securities name officially changed to Wells Fargo Advisors last week, it represented one of the most visible steps thus far in the journey to integrate our two companies. And while a name change may have initially seemed rather mundane, hopefully in following our blog posts you've come to realize the complexity that goes into getting to this point and the significant milestone that it represents.
We know that many of you — our readers/customers — continue to ask for more details about the timing for branch conversion and decisions about go-forward account products and services across the company. We continue to share your requests for more details with the Integration Team and want to thank you for remaining as patient as you've been during this time of change.
While the answers to many of your questions aren't available yet, we thought you might appreciate getting some additional insight about the countless possibilities for the new Wells Fargo from David Carroll, head of the new Wells Fargo Wealth, Brokerage, and Retirement Services Group and a member of CEO John Stumpf's Executive Leadership team.
In case you missed it, we kicked off our "Leadership Q&A Series" a few weeks back with some comments from Kevin Rhein. And when I caught up with David recently, he talked specifically about the similarities and differences of the businesses he now oversees, along with the significance of merging two of America's largest financial institutions.
As with each one of our leadership interviews, we hope you'll share your thoughts and please tell us what you think!
MW: David, thanks for sharing some thoughts on this merger with the readers of the Wells Fargo-Wachovia Blog.
David Carroll: Happy to do it. Getting a chance to speak directly with our customers, and such an engaged group, is a really unique pleasure.
MW: Well let's get right to it. We've been taking steps to integrate Wells Fargo and Wachovia for almost five months, and last week, Wachovia Securities, the retail brokerage business, changed its name to Wells Fargo Advisors. Can you tell us a little about the new name?
DC: Sure. Wells Fargo Advisors conveys two important ideas. First, we are now part of Wells Fargo, and have the strength and stability of that brand behind us. Second, the word "advisors" describes how we work with our clients. We listen to them and then create a plan that will help them achieve their individual goals.
MW: Great. Taking a broader perspective, what are some of the key similarities and differences you see as you bring together the Wealth, Brokerage, and Retirement Services Group?
DC: (Laughs) How much time do we have? In terms of similarities, our wealth management and retirement businesses were virtual mirror images of each other on opposite coasts. When it comes to brokerage, our strategies were different. Wells Fargo focused on an in-bank brokerage model, while Wachovia Securities offered clients more ways to get investment advice, from working with an in-bank broker to having a relationship with a broker who was part of our Private Client Group. Bringing the two companies together means we can offer Wells Fargo customers even more ways to do business with us when it comes to managing their investments.
MW: What has impressed you the most about the way Wells Fargo operates?
DC: Wells has a terrific reputation for being the best in making the various pieces of the company work together. I think if we can integrate that with the dedication to customer service piece that we've prided ourselves on at Wachovia, and focus on a making sure all of our customers have a financial plan, we won't be outdone in serving our clients.
MW: At the end of the day, what will this mean for our customers?
DC: Well, in addition to the outstanding service and broader selection of products that each customer will have to choose from, customers can take comfort in two great companies coming together to form an even better financial services company. And on top of that, we'll be more focused on the customer than ever. That makes Wachovia and Wells Fargo coming together a win-win for our customers.
MW: Thanks for your time today, David. We look forward to hearing about more success from the integrated company.
DC: My pleasure, Matt! Thanks for allowing me to participate.